but then, why announce something if there's no intention of launching it in the near future?? we're not talking a few weeks.....they announced it in October of 2002!!
Their intentions were simple and now OBVIOUS.....lead the public to believe it would follow the so called "tend" (the way they view our lifestyle) and hope that it passes so they DON'T get stuck with a million bottles of worthless ketchup that nobody wants
If you visit the H.J. Heinz website, you'll notice there isn't even MENTION of a One Carb ketchup ANYWHERE, yet, it was announced the same time as the Organic ketchup which has been on shelves for nearly a year. I guess they're just too DARN busy coming up with "catchy" slogans to put on the labels
Weight Watchers was one of the leading diet programs in the U.S. and the world, H.J. Heinz is NOT going to abandon their diet "cash cow" simply for what they see as a "trend". If you have observed, WW has started a marketing campaign with their new "lower carb" products with a notation on each package entitled "The TRUTH about carbs". Why slam your OWN product line?? it's a small price to pay to attract more people to the "honest" seller......the "more bees with honey" mentality
This is also thier way of lashing out at consumers who made a choice......a choice to become thin WITHOUT Weight Watchers. Unilever (Slim Fast) has already been beaten, they gave in to the LCWOL but Weight Watchers is a giant....I believe H.J. Heinz would rather shut DOWN that division than to give in to LCWOL because that would be the same thing as admitting their diet doesn't WORK, nor has it ever
oh, and let's not forget about their french fry sales! Oreda is the #1 brand of frozen potato products in the US. The more french fries sold, the more Heinz ketchup sold......they go together. Where does One Carb ketchup fit in to their overall picture if french fry sales are down?
they'll lose money, no doubt it probably won't even scratch the surface of this "giant" corporation. Image is more important to them than overall sales because they are known as the "American family tradition"....and it sells more ketchup. They look at the long term picture and view the LCWOL as a short term "trend"
It's not that difficult to make a a lower carb ketchup....other product lines have done it and I'm sure the "king" of ketchup could do it even better, if they WANTED to.
I'm sure Carb Sense is ok and I'm willing to bet Carb Options will have a good ketchup in the near future but ketchup just isn't GOOD enough unless it's Heinz